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Increase
Sales with User-Friendly
Ezines and Email Messages
Leva
Duell
Email
is an important marketing tool. Regardless of whether you are
sending out a single email or a newsletter or broadcast to stay
in contact with potential or existing customers, it will be a
waste of time if the recipients do not open your email. Follow
these tips to make your email communications user friendly and
compel recipients to read them.
Here
are two suggestions to get people to open your email.
-
Write subject lines that indicates the content of your message.
Many receivers may delete your email without reading it if your
subject line is not compelling or does not indicate the content.
-
Keep the subject line brief. Many email programs cut off long
subject lines.
Below
are eight useful tips to make your email message user friendly.
-
Include
your name at the end of your message. People often don’t
remember email addresses and may not know who sent the email.
Also, including your name personalizes the communication.
-
Quote the email you are responding to. If you don't, the reader
may not know what you’re talking about. You can do this
automatically by highlighting the message you are responding
to before hitting reply.
-
Use
a clear and concise writing style.
-
Keep messages short, preferably under 25 lines.
-
Write short sentences and short paragraphs (5 lines maximum)
to keep your readers focused.
-
Break
up text with white space. Use subheadlines and bulleted lists
to visually break up your copy into easy-to-read sections, highlight
benefits, and keep readers reading.
-
Avoid using all CAPITAL letters.
-
Be
sure to use spell-check before sending out an email. Spelling
and grammar errors can suggest that you are not educated or
knowledgeable.
Make
sure your readers can read your information! The email message
you send may not look the same when displayed on your receiver's
screen. Follow these tips to avoid incompatibility problems between
email software.
-
Know
your audience so that you can determine whether to send plain
text or HTML messages. If the receiver can not view email as
a web page, they will end up seeing your text all mixed up with
HTML code instead.
-
Be cautious with attachments. If the recipient does not have
the software you used to create the document, they won’t
be able to read your attachment.
-
Avoid
placing graphics in the body of email messages. Graphics add
to the file size of an email message and could very well take
over the file size limit of the reader’s software. Also,
graphics can greatly slow the downloading and opening of your
email.
-
Avoid
formatting such as bold and italics. Different email programs
read them differently.
-
When mentioning a web address, include http://. This allows
most email software to link to a URL and allows the user to
click on the link and go to the web address. Many computer newbies
don't know how to copy and paste a web address into their browser.
-
Format articles and newsletters to around 60-65 characters per
line with hard returns after each line. If a reader's software
wraps lines differently, your text may be hard to read.
Increase
sales with user-friendly and compelling email messages. You don't
want to lose prospects and subscribers because they have trouble
reading your email.
About
the Author:
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