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Carefully
select your images to best represent your ebook. Your ebook
cover must visually represent your book and support your sales
message. You can do that by selecting images that are related
to your book's topic.
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Choose
the right words for your title and any text you are using on
the book cover. Include your main benefit.
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Keep
the text short. An ebook image is small. The less text you use,
the larger and more readable your text will be.
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Write compelling sales copy. Effective copy works just as well
on the Internet as it does in direct mail. Write to-the-point
copy. Attract potential buyers with benefits. Start each Web
page with a compelling, benefit-oriented headline. Tests have
proven that the more you tell, the more you sell. If people
aren't interested in your products or services, they won't read
past the first paragraph. If they are interested, you can't
tell them enough.
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Motivate
readers to do what you want them to do with action verbs. A
call to action such as "call now," "order now,"
and "click here" can dramatically increase sales.
Give precise instructions. Tell them exactly what to do. For
example, tell them to subscribe to your ezine and give you their
email addresses.
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Make
purchasing easy. Take a good look at your ordering process.
Is it easy to order from you?
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Use an attention-grabbing order button to attract people to
your order link. Include action verbs in your order buttons
like "Click Here to Order Now!"
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Include
your URL on each Web page. This will make it easier for people
to go back to your Web site when printing or saving your Web
pages. (We create footer images thatincludes your url and copyright
information and give your Web site a nice look).