Leva
Duell
To
get the kind of web site you want, you have to clearly communicate
to your designer what you want to accomplish. Most people don't
know where to start.
You
can start by determining what the purpose of your web site is.
Your web designer has to know if you want to sell products, collect
leads, or instantly provide information to your prospects.
Most
people assume that their purpose is selling products or services.
Even if that's your purpose, you must be aware that most people
don't purchase from your web site the first time they visit your
site. When considering this fact, you will realize that the most
important function of a web site should be collecting leads. Without
building a mailing list, you can't follow up.
Now
that you understand the importance of collecting email addresses,
building a mailing list, and following up, how do you collect
leads? Will you give them a free report or newsletter? If so,
think about what information will entice your prospects to give
you their email address.
Another
method that is becoming more popular is the squeeze page. This
is an entry page that asks people for their email address before
they get to your information. When done correctly, it's a very
effective method to get your visitors' email addresses.
Regardless
of what method you're using to collect email addresses and building
a mailing list, you'll want to automate this. An autoresponder
will automatically compile your mailing list and send your email
messages at specific time intervals you determine.
Discuss
the many options available to you with your web designer.
To
get the web site you want, your web designer will need answers
to these questions in order to help you accomplish your goals.
It's
important to have your entire content ready before starting the
design of your web site. The navigation will be affected by your
content and the number of pages.
Effective
copy is even more important than the design of your web pages.
Write compelling copy or have someone write it for you.
Provide
quality images or have someone design them for you. Most web designers
can provide this service for you or have a graphic designer they
work with.
To
get the web site you want, determine your goal, do your homework,
and write compelling copy. Get all your information ready, including
your copy, images, audio, and video. Provide your contact information,
email, phone numbers, and domain name. Then, give all your information
to your designer at once. This will avoid redundant correspondence,
confusion, and multiple edits.
Communicate
your goals and needs to your web designer. The better your designer
understands what you want to accomplish, the better he will be
able to put together a site that matches your goals.
About
the Author:
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