Leva
Duell & Peter Libby
Choosing
the right fonts is an important decision you will have to make
when designing a quality ebook cover. You will want to choose
a font that is readable and appropriate for your audience.
The
following general information about fonts will help you to make
the right choice:
Size:
An ebook cover image is usually a rather small image. Therefore,
you have to be sure that the font you use will be readable on
the small image. A lot of fonts just don't work well at very small
sizes.
Weight:
The term "weight" refers to the thickness of the elements
that make up each character in a font. Most fonts have a regular
version and a bold version. The bold version has greater weight
because the letters are thicker. A bolded font stands out more,
even at smaller sizes. Some fonts also offer a "heavy"
and a "black" version that is even thicker than the
bold version. Arial black, Helvetica black, and Impact are just
some examples of popular fonts that are used to create titles
and headlines. These fonts also work well for ebook covers.
If
you look at book or article titles, you will notice that they
tend to be "heavier" and larger in size than any of
the other text. This is because the author wants to emphasize
the title/subtitle.
Serif
vs. Sans Serif: Take a look at the letters in the Helvetica font
and Times New Roman font. Helvetica is a sans serif font, while
Times New Roman is a serif font. The difference is the extra flourish
at the ends of each line in each character in a serif font. The
term serif refers to these flourishes. Compare the letter "I"
in both of the fonts mentioned above and you will easily see the
difference.
Sans
serif fonts tend to be more readable when used in titles, subtitles,
captions and headlines. They also tend to be more readable at
the smaller font sizes. Serif fonts, on the other hand work better
where there is a large amount of text (a paragraph or more).
Appropriateness:
It's important that you choose a font that is appropriate for
your audience. For instance, if your book is targeted for women,
choose a more feminine font. If your book’s focus is children,
then it would be appropriate to choose a font that conveys a sense
of playfulness. However, regardless of age and gender, if your
subject is serious then you would want a font that conveys a serious
tone.
Keep
in mind that there are no hard and fast rules in this area of
font selection. What seems appropriate for a masculine subject
in one situation may not be so in another situation. The point
here is simply to pay attention to what message and feeling you're
communicating with your selected font.
Here
are some more font tips for ebook covers:
-
Use
one or two fonts. Never use more than three different fonts.
Better yet, use different weights of the same font. For example,
use Arial Black for the title and Arial Bold for the subtitle.
-
Don't
use too much text on your cover. It won't be readable anyway.
The less text you use, the larger and more readable your text
will be. You may want to consider using a shortened version
of your actual book title for the cover image.
-
Use
the largest, boldest font for the book title, a smaller size
for the subtitle, and even smaller sizes for author name and
any additional text.
-
Use
text colors that contrast with your background to make your
title stand out. However, make sure that the color of your text
does not clash with the background color. Depending on your
background colors, red, white and yellow often work well.
-
You
can bold, italicize, or underline words and phrases for emphasis.
Use italics and underline sparingly. If overdone, you'll loose
the affect and reduce the readability.
-
You
can make your text stand out with special type effects such
as drop shadows and outlines, but use these effects sparingly.
-
Use
capitals only for short headings. Sentences or paragraphs in
all capitals letters are hard to read. For longer headings,
use upper/lower case.
-
Consider
placing the author's name and the web site URL as a watermark
on the cover graphic to make it harder for people to steal your
images
-
Put
your book title on the spine of large book and box images.
There are literally thousands of fonts to choose from. Build a
small collection of fonts that work well for ebook cover design.
This collection will probably include the standards like Impact,
Arial Black, Arial Bold, Helvetica Black, Helvetica Bold, Times
New Roman, Garamond and other fonts you like that are readable
and practical in smaller sizes.
Like
just about all rules, most font rules can be broken. The bottom
line is, if your prospects can not read your book title, or if
your ebook cover conveys a message that is not appropriate to
your subject, then your choice of font can result in a loss of
sales (or free downloads).
About
the Author:
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Ebook
Cover Resources
The
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The
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