by Leva Duell

How To Create eBook Covers
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Leva Duell

An ebook cover image plays a crucial role in your ebook’s success. An effective, high-quality cover inspires trust, while something that looks thrown together has the opposite affect. Your ebook cover graphic must look professional, have smooth edges, and use the right colors and images. Graphics, colors and text affect the quality of your product image.

The following tips will help you design an effective ebook cover:

Images

• Convey the book’s topic at a glance. Carefully select your images to best represent your ebook and support your sales message. You can do that by choosing images that are related to your book's topic. If your book targets parents with children of pre-school age, then obviously do not use a photo that shows older children.

• Make your book cover unique with a custom design. Be original; stand out from your competition. Be inspired, but certainly don't copy someone else's design.

• Use clipart sparingly. The important thing is to use graphics that support your sales message. Don't clutter your ebook image with graphics that have nothing to do with the content.

• Don't use too many background graphics. The title is the most important element, and the rest of the design simply supports what the title states.

• Photographs often work well for ebook covers, but be sure you choose photos that accurately depict what your book is about.

• Keep it simple. Simplicity is the key to powerful design.

• Avoid large open spaces. They can be as distracting as too many graphic images.

• Use ALT tags with all of your images to improve your search engine positioning. Search engines can't read images, so ALT tags tell them what the image is about. Use your main keyword in your ALT tags.

Colors

• Select colors that work with your web site colors. I recommend designing the web images first, then use a color theme for the web site that works with the images. If you already have a web site, tell your designer so he/she can select colors that will work for your site.

• Make sure that the colors you use on your ebook cover or software box reflect the subject of your book. For instance, if your book is about getting involved in high-energy physical activities, then you would choose vibrant colors that exude energy (bright red, for example) rather than pale, washed out colors.

• Use text colors that contrast, but do not clash with your background to make your title and benefits stand out.

Text/Fonts

• Your book’s title must be focused and appropriate for the target audience. Provide benefits!

• Use fonts that are readable in a small size. Arial, Impact, and Futura are great fonts for your ebook.

• Limit the amount of text. Because your ebook cover image is likely to be quite small, the text on the cover is also going to be small. The less text you use, the larger and more readable your text will be. If you include too much text, your font size will be smaller and your text will be unreadable. Therefore, limit the amount of text to what's important: the title, subtitle, and perhaps the author’s name and web address.

• Use fonts that are appropriate for the subject matter of your book and for your audience.

A high-quality 3D ebook cover or product box will inspire confidence and your prospects will feel more comfortable buying from you. There is little doubt that a quality cover image will increase your sales. In fact, it is likely that it will double or even triple your sales.

Combining layout, graphics, text and colors into a unique design requires some thought. Mediocre design falls short of building the kind of confidence that increases sales. In fact, a poorly designed book cover can have negative results.

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