Leva
Duell
If
it's not easy for prospects to buy, they won't. Use this checklist
to find obstacles in your Web site that cost sales.
Navigation
- Are you
leading prospects to your order form?
- Is your
order form easy to find? Do you have an "Order" button or
link to your order form on most pages?
Contact
Information
- Can prospects
contact you if they have questions?
- Do you
provide a link to your contact information on every page?
Do you provide a phone number, email address, and mailing
address?
Product
Information
- Do you
provide the information your customers need to buy your products
or services? This may include:
- Product
listing and pricelist.
- Testimonials,
case studies, and customer list.
- Money-back
guarantee.
- Answers
to frequently-asked questions.
- Service
information and warranties.
- What
your products or services can do.
- Who
your products or services are useful to.
- How
customers use your products or services.
- Tips
for buying your products or services (to help prospects make
an informed decision).
- A photograph
of your product or another image representing your product
such as an ebook cover or CD cover.
Payment
and Ordering Methods
- Do you
provide several ordering and payment options?
- Do you
accept MasterCard, Visa, American Express, and Discover? The
majority of Internet users will order online with credit cards.
Few people will mail a check. If you're not accepting credit
cards online via a secure server, you will lose sales.
- Can your
prospects order online through a secure order form or shopping
cart? Is your order form or shopping cart simple to use? Is
every part of your form working?
- Do you
provide alternative options for those who don't feel comfortable
ordering online such as ordering by phone, fax, and postal
mail?
- Can customers
pay by check or money order?
Is
it easy to buy from you? Eliminating obstacles will boost your
sales immediately.
About
the Author:
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