Andy
Eaton
There
are several graphic software packages available to help you create
your own e-covers for your product or service. Most provide you
with a set of templates to choose from, and have varying degrees
to allow you to modify the templates provided. Regardless of which
package you’re using, there are 5 other important steps
to consider when design an e-book cover, graphics for a software
package or other product graphics.
These
five steps deal with the effect you want your graphic to have
on your prospect. Each step is briefly described below.
1.
Identify the desire, need or fear your product or service affects.
Many people attempting to sell their products on the internet
aren’t aware of a basic fact of marketing on or off the
internet. That fact is … People buy based upon their emotions.
Next they justify the purchase with logic or benefits. Your graphics
should satisfy the emotional desire. It should be a visual of
their desire being met, their need being filled, or their fears
being calmed. Once the emotion that your product or service is
serving is identified. Begin to list possible visuals to show
this action.
2.
Choose the colors to enhance the emotions you want to
evoke. Now that you have a general idea of the graphics you want,
you should consider the colors you will use. Make sure the colors
appropriately trigger the desired emotion. Use this thought process
when choosing the picture, the background color and even the color
of the type.
3.
Create the picture of your prospect fulfilling his desire, filling
his need, or calming his fear.
4.
Arrange the title, background color, style, and the picture to
come together into a smooth and powerful creation radiating
the satisfied emotions of your prospect.
5.
Place the cover in the most effective area of your website
and other areas where you advertise. This step is simple and straightforward.
Andy
Eaton has created a 10 day ecourse, which includes informative
articles, training videos, special offer discounts, plus lots
more - finally learn to create your own amazing ecover graphics.
simply send a blank email to arpgraphicslist@graphicsecretsexposed.com
or visit http://www.graphicsecretsexposed.com
Read
Our Article on How to Easily Create Ebook Cover Images
How
to Create Ebook Covers
Ebook
Cover Resources
The
best option for designers: Use PhotoShop Actions to create ebook covers.
Amazing
Ebook Covers is a great package that will show you how to use PhotoShop
like a pro in minutes. Since I've been using action scripts, I haven't used
anything else. They are simply amazing. Click here to get more information about
using PhotoShop Actions to create ebook
cover images.
The
best option for the graphically challenged: Use specialized ebook cover
generators to create ebook covers. eCover
Generator is easy to use and generates quality ebook cover images. Visit
eCover Generator
for more information.
Header
Generator makes it easy to create a good-looking header for your web site.
Click here for more info.